Important Abbreviations of Marketing Terminology

IMPORTANT ABBREVIATIONS: Following abbreviations might be very useful for the coming SBI PO 2015 Mains exam, try to learn all the abbreviations to score more in the general awareness section.

Ad: Advertising
MKT: Marketing
B2B: Business to Business
F500: Fortune 500
EM: Email
DM: Direct Mail
ABM: Account Based marketing
TAP: Targeted account programs
DM: Digital Marketing
SE: Search Engine
SERP: Search Engine Results Page
SEM: Search Engine Marketing
SEO: Search Engine Optimization
SMM: Social Media Marketing
SMO: Social Media Optimization
PPC: Pay Per Click
PPA: Pay Per Action
PPI: Pay Per Impression
PPL: Pay Per Lead
CTR: Click through rate
CPC: Cost Per Click
CPL: Cost Per Lead
CPS: Cost Per Sale
CMS: Content Management System
CRM: Content Relationship Management
MAP: Marketing Automation Platform
SFA: Sales Force Automation
BI: Business Intelligence
MLM: Multi Level Marketing
FDI: Foreign Direct Investment
POP: Point of Purchase Display
R&D: Research and Development
UPC: Universal Product Code
POS: Point of Sale Display
ROI: Return on Investment
CLS: Costumer Location System
RPM: Resale Price Maintenance
VAT: Value Added Tax
CR: Concession Rate
DRA: Direct Response Advertising
CLV: Customer Lifetime Value
eCommerce: Electronic Commerce
CRM: Customer Relationship Management
NPD: New Product Development
ROMI: Return on Marketing Investment
LTV: Life Time Value
BDI: Brand Development Index
CDI: Category Development Index
MR: Market Research
AIM: Alternative Investment Market
MS: Market Share
TMV: True Market Value
MAA: Marketing Authorization Application
MS: Market Surveillance
WOMM: Word of Mouth Marketing
IDRA: Industries Development and Regulation Act
UX: User Experience
GRS: Gross rating Point
BEP: Break Even Point
PAN: Permanent Account Number
IMF: International Monetary Fund
EOQ: Economic Order quality.